Understanding Heroines Movie Review Example | Topics and Well Written Essays - 1000 words

Getting Heroines - Movie Review Example Getting Heroines Characters who can't longer be comprehended a similar way today on the grounds that out scolding demeanor toward the ladies have changed so altogether since the film were made. For every one of the champions or driving characters, the accompanying concerns would be routed: to depict the perspectives that different characters in the Post 80 survey task: browsing Queen Latifah in Bringing Down the House, Jennifer Lopez in Selena , Julia Roberts in Erin Brockovich or Quinceanera . What do these fighting ladies truly need? For what reason did Woopi Goldberg become the principal ladies of shading to turn into a significant famous actor? Furthermore, what in the atmosphere of the 90s and mid 2000 permitted the vocations of Goldberg, Latifa, Halle Berry, J-Lo to prosper? Three Leading Characters Theda Bara was portrayed by Rosen as â€Å"with her abdomen length dark hair, her obscurely kohled eyes and rough extraordinary make-up, Theda Bara exemplified still crude ideas of wickedness a nd wanton desire. She acted triumphantly as the poor male on whom she drew a dot was headed to drink, ruin, subjugation ...† Theda Bara launch to distinction during the time of the quiet movies and her official site portrayed the star as â€Å"the first studio-made sex-image whiz and the absolute first ‘vamp’†. Audrey Hepburn, then again, was brightened by Rosen as â€Å"Hepburn just out-amazed by the sheer power of her interesting joie de vivre and the suitable way she was assembled. Maybe it was the abnormal blend of a restricted, hard body which she conveyed like a sovereign and an elfin face whose doe eyes negated by the quality of insight in the look, the unpredictable nose and wide mouth whose grin was immediately erotic, evil and completely sincere† (285). Her vocation was progressively brilliant and her accomplishments incorporate turning into the â€Å"special minister to the United Nations UNICEF support helping kids in Latin America and Africa, a position she held until 1993. She was named to People's magazine as one of the 50 most delightful individuals in the world†¦ She had made a sum of 31 excellent motion pictures. Her polish and style will consistently be recalled in film history as prove by her being named in Empire magazine's ‘The Top 100 Movie Stars of All Time’† (Jackson, standard. 1). At last, Mary Pickford was portrayed by Rosen as â€Å"with her thick brilliant twists, her cherubic body and pretty face, she was, from the earliest starting point, the manifestation of other-worldly pleasantness and uncorrupt innocence† (37). A Canadian, Pickford’s profession started in 1909 and finished in 1933. She procured the name â€Å"America’s Sweetheart† because of the picture, distinction and fortune amassed during the pinnacle of her vocation (Canadaka, standard. 2). The three female lead characters who got renowned through the 1940s were appeared to show jobs of from concentrating on the physical attributes of magnificence and sexism as the primary spellbinding components to expanding accentuation on upgraded consciousness of ladies to extend their jobs from the customary housewife to shrewd and participative citizenry. Relative Analysis with Post 80 Heroines 1. Fighting Women When contrasted a nd well known champions during the post 80s, for example, Queen Latifah in her depiction as an ex-convict who met Steve Martin, an assessment legal counselor, through the web, Jennifer Lopez in Selena, and Julia Roberts in Erin Brockovich†

Airline Demand Forecast Free Essays

string(50) a flexible driver for aircraft request generation. STIMATION OF AIR TRAVEL DEMAND IN TURKEY ENAR TUNC, Orhan sIvrIkaya* Okan UNIVERSITY Title: ESTIMATION OF AIR TRAVEL DEMAND IN TURKEY Orhan Sivrikaya*(Candidate Phd. ), OKAN UNIVERSITY Tel: 0-532-4265392 Fax: [0-212-4652299] Email: osivrikaya@live. com Enar Tunc, Professor of Industrial Engineering, OKAN UNIVERSITY Keywords * Domestic Air Transportation, City Pair, Origin and Destination, Demand, Forecast, Gravity Model, Multivariate Regression and Detour Factor. We will compose a custom exposition test on Carrier Demand Forecast or on the other hand any comparable point just for you Request Now Absolute Page: 11 Abstract Precision in evaluating aircraft advertise request is a key component while a carrier is arranging its present moment or long haul field-tested strategy paying little heed to its the norm being an occupant or new business. Turkish residential market of air travel industry has been drastically developed as of late particularly after the deregulation starting on the reestablishment of air transportation strategy in 2003. Anyway there isn't any important logical research in the writing to break down the deciding elements on air travel request of household city combines in Turkey. A multivariate relapse model is created so as to fit the air travel request in number of travelers conveyed. The model depends on total individual market which comprises of on-line city sets. The model is discovered fundamentally agent inside the test information out of the years 2008 and 2009 including the starting point and goal sets for 40 on-line urban communities. At that point, the model is tried by utilizing 2010 figures so as to contrast expectation esteems and genuine figures. Precision level is seen as empowering for potential new air terminals or potential new courses to be assessed by utilizing the model evaluations. . Presentation The deregulation of air transportation advertise in Turkey in 2003 has begun progressive changes in the aircraft business. New government having the objective to build the segment of air travel out of all methods of neighborhood transportation endeavored to urge more carrier organizations to enter the market and empower them to offer increasing ly appealing costs by charge slicing explicit to the aircraft area. Cost arranged rivalry has worked to produce huge carrier traveler traffic. Minimal effort Carriers have added to practice a supportable two digit development by taking traveler traffic from transport transportation because of shortening the hole between relative costs. Turkish Airlines as an inheritance bearer has reacted to auxiliary changes in the market by applying dynamic valuing approach and development technique to profit by economies of scale bringing about increment in efficiency. Enormous changes in aircraft traveler traffic in Turkey make a test to affirm any asserting model worked to gauge air travel request. Macroeconomic or segment changes don't appear to be liable for entire lift in air travel request. Rivalry multiplied or significantly increased accessible seat limit on certain courses with the goal that it was required an alternate methodology to create extra interest to accomplish in acceptable burden factor which is a key presentation marker for aircraft gainfulness. Aircraft traffic is more often than not considered as a noteworthy marker for the presentation of the nation’s whole industry since it is profoundly corresponded with the quantity of business occasions and communications with different enterprises at the same time. In this way, it suggests that adjustments in economies may impact aircrafts traffic in a roundabout way. Be that as it may, carrier explicit parameters like ticket cost and degrees of rivalry are likewise expected to be fundamental driver for traveler request other than the macroeconomic elements. The economical achievement of any association or organization is firmly related with how well administration or leaders can anticipate the future and create proper procedures. The goal of this investigation is to look at the interest size for air transport in Turkey and show its suggestions for air transport arranging. 2. Foundation It has been seen all through the aftereffects of the past research in the iterature that one of the most significant issue to build up a prescient model is to pick the correct mix of the factors which speak to the deciding elements engaged with the model. These factors are sorted by two subgroups (Carson et al. 2010): 1. Geo-financial matters Factors: which comprise of geological qualities, practical exercises, social factor and so forth 2. Administration Related F actors: which are identified with aircraft subordinate variables. The other conspicuous part of model age is the degree of figure which can be characterized by two gatherings too; 1. Minuscule Model: Airport explicit or city pair explicit information is included with the end goal that it alludes the absolute number of approaching and active travelers per specific air terminal or per city pair. 2. Plainly visible Model: Region or nation explicit information is included with the end goal that it alludes to accumulated number of travelers in a district or nation paying little mind to beginning or goal city. Total Individual Market (AIM) gauge beats the total methodology since the determining power picked up by abusing heterogeneous data across business sectors overwhelms the anticipating power lost because of estimation of numerous coefficients (Carson et al. 2010). Neighborhood has all the earmarks of being more significant in deciding nearby Oamp;D travel than of national data, for example, total national output (Bhadra 2003). â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€â€- 3. Outline OF THE determ? nants for air traveler request ? n Turkey is spread over a wide geological territory and street ways are not satisfactorily developed for all bearing. Consequently, air transportation should have more offers out of absolute measurements in local transportation covering all conceivable city sets. While the hole between relative costs is being abbreviated, an ever increasing number of individuals think that its moderate to fly. This investigation is meaning to discover the deciding variables which are worried to transform potential interest into air travel travelers. The proposed model isn't just to clarify genuine traffic results yet additionally to gauge potential traffic between cross urban communities which are not associated legitimately or to assess disconnected urban areas to construct new air terminal. Populace, GDP per capita and business rate are considered as the main macroeconomic elements behind air travel request as portrayed in the Table 1. Normal admission stimulatingly affects carrier request as Brons et al. 2002) called attention to that ticket cost is a versatile driver for aircraft request age. You read Aircraft Demand Forecast in class Papers There are likewise explicit pointers for a specific city pair traffic speaking to intelligence between the concerning urban communities, for example, separation and number of transients from one another. The quantity of transport enlisted in a city is demonstrating the volume of transport transportation which is viewed as contrarily related with air travel request. Since number of bearers as a level of rivalry adds to showcase extension, it is additionally inserted in the model expecting a positive connection with air travel request. Table 1 Commonality in Types of Variables Variable’s Name| Percentage of Occurrence*| GDP| 50. 0 %| GDP for every Capita| 35. 7 %| Unemployment Rate| 14. 3 %| Fuel Price| 7. 1 %| Number of Employees| 7. 1 %| Population| 42. 8 %| Average Fare| 57. 1 %| CPI| 14. 3 %| Trade for each Capita| 14. 3 %| Exchange Rate| 14. 3 %| Service Frequency| 28. 6 %| Distance| 42. 8 %| Expenditures| 7. 1 %| * The rates are determined out of an example of 14 distinctive applicable articles. The majority of the schedules between city sets are not straightforwardly associated that implies air travelers travel with corresponding flights through at least one exchange focuses. In the event that there is no immediate assistance the spurious variable travel gets 1 and 0 in any case. Normally, travelers would not want to fly with corresponding flights so it is foreseen to be adversely influencing air travel request. 4. ECONOMETRIC ESTIMATION information, Methodology and results Data accessibility is principle issue when information inclusion is chosen. Exploratory model depends on the information of the two years 2008 and 2009 since every single logical variable are accessible inside the predetermined period. There are 40 on-line goals in residential system in Turkey. This number of goals can hypothetically create 1560 distinctive starting point and goals (Oamp;D’s) on which direct or corresponding flights are conceivable. Anyway test doesn't cover information for all conceivable on-line Oamp;D’s on the grounds that some city sets which are at close separation are not significant to fly with corresponding flights or the concerning flights are not associated one another. There are 231 city sets which are presented with non-stop flights, though the rest of the city sets are seen as flown by corresponding flights through a suitable residential center point. Under the presumption of roughly a similar number of Oamp;D’s for every year, information size will be copied for the two year’s period. Air terminal measurements for every planned transporter are utilized in the trial model as a wellspring of the needy variable. Move traffic is expelled from the insights for every city pair, since the proposed model is to gauge unadulterated Oamp;D traveler by utilizing information explicit to the relating city sets. Normal costs for every city pair are evaluated by utilizing airlines’ site. Street separation between the urban communities is taken from the site of the General Directorate Highways of Turkey. Populace of the urban communities, GDP per capita of the urban areas, the quantity of transients between the urban areas, the quantity of transport enlisted in the city’s record and work pace of the urban communities are gotten from the Bureau

$250.00 Instagram Textbook Rewards Giveaway

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No purchase or payment of any kind is necessary to enter or win the giveaway. A purchase will not improve your chances of winning. One (1) winner will be selected by random drawing. Winner will be chosen from all eligible entries received, and the potential winner will be notified on Instagram by October 13, 2019 @ 12:00 A.M. EST. Potential winner will be notified by Instagram Direct Message and will be required to correctly answer an unaided, time-limited, mathematical skill-testing question. Potential winner is responsible for checking her/her post for the comment from @homeworkhelpglobal. Homework Help Global will Follow the potential winner so that potential winner may send a Direct Instagram Message to @homeworkhelpglobal with his/her name and mailing address. The potential winner will be required to respond to the notification within one (1) day or the prize will be forfeited and an alternate winner will be randomly selected from all eligible entries received. Upon consent via Instagram Direct Message, the Winner will be posted on our Instagram account page. Failure to respond to notifications within (1) day or to comply with any other provision of this sweepstake may result in the potential winner being disqualified and an alternate winner selected. If a prize notification or a prize is returned as undeliverable for any reason, the applicable prize will be awarded to an alternate winner. Prizes are not transferable, assignable, or redeemable for cash. All decisions are final. All Federal, provincial and local tax liabilities are the responsibility of the winner. This contest is in no way sponsored by or affiliated with Instagram. $250.00 Instagram Textbook Rewards Giveaway $250.00 Instagram Textbook Rewards Giveaway $250.00 Instagram Textbook Rewards Giveaway Homework Help Global will be giving 1 lucky winner $250.00 CAD to be used towards their education/textbooks!! HOW TO ENTER OUR SWEEPSTAKES: 1. 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Potential winner will be notified by Instagram Direct Message and will be required to correctly answer an unaided, time-limited, mathematical skill-testing question. Potential winner is responsible for checking her/her post for the comment from @homeworkhelpglobal. Homework Help Global will Follow the potential winner so that potential winner may send a Direct Instagram Message to @homeworkhelpglobal with his/her name and mailing address. The potential winner will be required to respond to the notification within one (1) day or the prize will be forfeited and an alternate winner will be randomly selected from all eligible entries received. Upon consent via Instagram Direct Message, the Winner will be posted on our Instagram account page. Failure to respond to notifications within (1) day or to comply with any other provision of this sweepstake may result in the potential winner being disqualified and an alternate winner selected. 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Taking a Look at the American Civil War - 896 Words

Many events during the mid-1700-1800s provoked the civil war because of the contradicting ideas between the northern states and the southern states. The conflict between the north and south that led to the civil war includes economic, social, and political events. At the meantime, slavery arose as a huge debate between the pro-slavery and anti-slavery faction. Fierce debates had sparked between the north and south states because of the southern states’ agrarian based economy. The geography in the northern states was based on industry, meaning they utilized machines and mass produced. In the social aspect, abolitionists wanted to eliminate slavery in the south which caused the civil war to bombard in Fort Sumter. Even though there were many contributing factors to the civil war between the Union and the Confederates, the geographical and social events mainly impacted the civil war. Major geographical events that built tension between the North and South included the Mexican-Ame rican War and the Industrial Revolution. Many geographical differences between the north and south became a problem, building up to slavery, thus leading to the civil war. Even though the Industrial Revolution happened early on before the civil war, it later led to the civil war because of the geography of the north and south. During the Industrial Revolution, the north experienced a period of rapid growth in manufacturing and where technology grew. In the south, they had few factories and had farmingShow MoreRelatedEssay on The Civil War: A Women’s Time to Shine1334 Words   |  6 PagesThe Civil War was a defining point for the United States. The people of America were forced to step back and reevaluate what defined the American Citizen: a person with the rights and privilege to cast a vote for what or who he believes in. The key word here is â€Å"he†. The Civil War brought freedom and rights to African Americans, yet it had no directly positive effect on womenâ₠¬â„¢s rights. While African Americans were seeing their lives and futures change, to many observers the women’s rights movementRead MoreEssay on From Slavery to Presidential Power1276 Words   |  6 PagesWhen people look at a person’s appearance, no two people will ever look alike. When people look at a person’s character, no two people will ever look alike. Color, being the only thing that was similar, caused people of white race to see themselves as superior to those of African-American race. Slavery, which first arrived in Virginia in 1619, was followed by a number of events; many laws and amendments were passed, like the Fugitive Slave Law. Slavery resulted in Civil War, later gaining rightsRead MoreThe War Of The American Civil War Essay1472 Words   |  6 PagesThe American Civil War lasted from April 12, 1861 to May 9, 1865. It was the bloodiest war in American history, killing approximately 620,000 soldiers in total. The War was fought and won by the North, ensuring that all the United States would stay united and slavery would be illegal in The United States. However, history is one of the most complicated things in the world. It’s also one of the most important things in the world because history is what made the present possible. Historians have debatedRead MoreEssay on The Civil Rights Movement1708 Words   |  7 PagesThe civil rights movement comprised efforts of grassroots activists and national leaders to obtain for African Americans the basic rights guaranteed to American citizens in the Constitution. The key players in succeeding with the civil rights movement were the soldiers returning from the war, Martin Luther King Jr, Malcolm X, The Student Nonviolent Coordinating Committee (SNCC), and the anti-Vietnam War activists. During the civil rights movement, nearly every African American had experiencedRead MoreA Social Examination On The Cold War969 Words   |  4 Pagestakes a social examination on the war against communism in the book, Homeward Bound: American Families in the Cold War Era. May portrays the idea that the nuclear family structure was a way to amplify resistance against communism. The exterior threat of communism during the postwar and the Cold War era caused for interrelationships within marriages to become a longer and more stable environment. Compared to the previous book we read as a class, May takes a deeper look into history and finds geopoliticalRead More Effects of Civil War Essay871 Words   |  4 Pages When a war occurs, it takes years for the society or societies involved to return to a more normal, calm state. In the case of the American Civil War, many aspects of the country were disrupted after the war ended in 1865. Relations were strained, land had been destroyed, fa milies torn apart, and much more. The economy struggled, and many Southerners did not want to accept a loss. The death count for the American Civil War was also an amazing number, and made a large dent into families, businessesRead MoreEffects of Civil War899 Words   |  4 PagesWhen a war occurs, it takes years for the society or societies involved to return to a more normal, calm state. In the case of the American Civil War, many aspects of the country were disrupted after the war ended in 1865. Relations were strained, land had been destroyed, families torn apart, and much more. The economy struggled, and many Southerners did not want to accept a loss. The death count for the American Civil War was also an amazing number, and made a large dent into families, businessesRead MoreThe Red Badge Of Courage By Stephen Crane1177 Words   |  5 PagesPrior to the Civil War, combat on the battlefield was portrayed as glorious and as something that molded heroic figures for the futu re to praise and behold. Back then, some Americans believed that going into war would instantly make them into heroes and was the best way to pay tribute to your country. However, after the Civil War, the perspective of war was redefined among many Americans. Many stories of warfare show the way some Americans viewed the idea of war. In the following texts: The Red BadgeRead MoreCivil Disobedience And The Civil War1047 Words   |  5 Pagesresult of civil disobedience. Breaking the laws that England imposed on the colonies was the first step in a revolution that established a new form of representative democracy. Most of the great social changes that have come about over the 200+ years of our existence had its roots in the embracing of breaking a law of the land dutifully enacted by a legislative body. Civil disobedience is the deliberate disobeying of a law, or government directive prohibiting the action you are taking. Many lawsRead MoreHenry David Thoreau Resistance To Civil Disobedience Analysis1508 Words   |  7 PagesDuring the era of the civil disobedience, individuals took stand and fight for their rights. the government took actions that violated the rights of others or took restrictions that angered residence. Resistance to civil government by Henry David Thoreau is an essay written about his opinion on opposing the government that was taking control of people’s rights, motivating his disagreement of slavery and the Mexican-American war. Mahatma Gandhi, a leader who fought for the Indians independent movement

The Great Laws Of Nature Indigenous Organic Agriculture

â€Å" Know your farmer, know your food† goes the slogan by organic farmers to promote the consumption of locally grown food through organic frelated to survival and subsistence for many people worldwide. Based on these seven UNESCO criteria, organic farmers’ knowledge would qualify as indigenous knowledge (Sumner, 2006). In resonance with the understanding of organic knowledge as indigenous knowledge, a Canadian documentary video, titled â€Å"the great laws of nature: indigenous organic agriculture† reflects and confirms the concept of indigenous knowledge as organic farmer’s knowledge. The documentary explicates how some indigenous peoples believe that the â€Å"concept of organic† was designed by the creator following the fact that nature lives in harmony with itself without gossips or worries, living side by side with each other without fighting over that piece of land in which they are found. (Williams Ermine, Saskatchewan Elder). Through the act of studying nature, indigenous peoples identified four kinds of plant beings; flowers, grasses, trees and vegetables. They have demonstrated that to each of the plant beings, the creator gave the spirit of life, growth, healing and beauty and each is placed where it will be most beneficial. The believe that everything has life and spirit by the indigenous peoples initiated their concept that plant were put on the earth to look after all living things and everything in the universal has a purpose in its natural state. Thus, man needs toShow MoreRelatedEthics Is A Moral Principle That Governs A Person1265 Words   |  6 Pagesget work done. An example could be cutting down trees, polluting different water resources, and hunting down endangered animals. The question then is â€Å"Is it morally acceptable for farmers to practice slash and burn techniques to clear areas for agriculture? 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Crm at Icici Bank Free Essays

The use of Customer Relationship Management (CRM) in banking has gained importance with the aggressive strategies for customer acquisition and retention being employed by banks in today’s competitive milieu. This has resulted in the adoption of various CRM initiatives by these banks to enable them achieve their objectives. The steps that banks follow in implementing Customer Relationship Management (CRM) are: Identifying CRM initiatives with reference to the objectives to be attained (such as increased number of customers, enhanced per-customer profitability, etc. We will write a custom essay sample on Crm at Icici Bank or any similar topic only for you Order Now , Setting measurable targets for each initiative in terms of growth in profits, number of customers, etc. and Evaluating and choosing the appropriate Customer Relationship Management (CRM) package that will help the company achieve its CRM goals (a comparison of pay-offs against investments could be carried out during the evaluation exercise). Customer Relationship Management (CRM) has been deployed in retail banking. The challenges in managing customer relations in retail banking are due to the multiple products being offered and the diverse channels being used for the distribution of the products.Customer expectation from banks can be summed up as: â€Å"Any time anywhere service, personalized offers, and lower payouts†. Aggressive marketing and promotions on the part of the banks have resulted in most customers happily switching loyalties to enjoy better privileges, thereby making the task of retaining them more difficult for the banks. The use of Customer Relationship Management (CRM) in banking has been essentially done for the following purposes: Targeting customers: It is necessary for banks to identify potential customers for approaching them with suitable offers.The transactional data that is generated through customer interactions and also by taking into account the profile of the customer (such as the lifecycle stage, economic background, family commitments, etc. ) needs to be collated into one database to facilitate its proper analysis. For example, a customer interacts with the banks for savings accounts, credit cards, home loans, car loans, demat accounts, etc. the data generated through all these services needs to be integrated to enable effective targeting.After the integration is done, a profitability analysis of the customer needs to be undertaken to acquire an understanding of the profit-worthiness of the customer before targeting him with new offers. Sales reference material: A consolidated informa tion database on all products, pricing, competitor information, sales presentations, proposal templates and marketing collateral should be accessible to all the people concerned. These prove to be very helpful in Sales Force Automation (SFA) wherein the salesperson gets instantaneous access to all relevant material as and when it is required (especially when he/she is in a meeting with a client. Consistent interface with customers: The communication to customers from various departments like sales, finance, customer support, etc. should be consistent and not contradictory. Therefore, all departments should be privy to a unified view of the customer to enable a consistent approach. Removal of inconsistencies is necessary to ensure that customers are not harassed and frustrated owing to poor internal co-ordination. This is bound to enhance customer satisfaction.The contact centres used to interface with customers should ensure consistency in customer interaction, irrespective of the medium used for the interaction such as telephone, Internet, e-mail, fax, etc. Banks can use the data on customers to effectively segment the customers before targeting them. Proper analysis of all available data will enable banks to understand the needs of various customer segments and the issues that determine â€Å"value† for that segment. Accordingly, suitable campaigns can be designed to address the issues relevant for that segment and to ensure higher loyalty from these customers.When data analysis is done in the right manner, it helps in generating opportunities for crossselling and up-selling. Read More: Customer Relationship Management in the Banking Sector ICICI Bank’s CRM Initiatives ICICI Bank has to manage more than 13 million customers. The bank has over 550 branches, a network of 2025 ATMs, multiple call centres, Internet banking and mobile banking. Its customers often use multiple channels, and they are increasingly turning to electronic banking options. Business from the Internet.ATMs and other electronic channels now comprises more than 50 per cent of all transactions. In the process of making its business grow to this level, ICICI Bank has distinguished itself from other banks through its relationship with customers. The Teradata solution focuses on a Customer Relationship Management (CRM) platform. Information from various legacy and transaction systems is fed into a single enterprise called wide data warehouse. This allows the bank to generate a single view of its customers.The warehouse has the capability to integrate data from multiple sources comprising Oracle and flat files. The Behaviour Explorer enables profiling of customers and querying on various parameters. These enable the bank staff create suitable campaigns for targeting individual customers on the basis of their requirements. The logistics in the system have also led to other benefits like interactive reports, unearthing cross-selling opportunities as well as finding out about the channel usage undertaken by a segment.The data access was facilitated through the use of Cognos Power Cubes. The Benefits of CRM Customers’ usage pattern: ICICI’s CRM data warehouse integrates data from multiple sources and enables users to find out about the customer’s various transactions pertaining to savings accounts, credit cards, fixed deposits, etc. The warehouse also gives indications regarding the customer’s channel usage. New product development: Analysis at ICICI guide product development and marketing campaigns through Behaviour Explorer, whereby customer profiling can be under taken by using ad hoc queries. The products thus created take into account the customer’s needs and desires, enabling the bank to satisfy customers through better personalization and customization of services. Central data management: The initial implementation of CRM allowed ICICI to analyse its customer database, which includes information from eight separate operations systems including retail banking, bonds, fixed deposits, retail consumer loans, credit cards, custodial services, online share trading and ATM. Some Noteworthy CRM Initiatives of ICICI Bank Mobile ATMs: Customers of ICICI Bank can access their bank accounts through mobile ATMs.These ATMs are kept in vans and parked at locations that have a high traffic of bank customers such as the commercial areas in a city or upmarket residential areas ICICI Bank now provides standard ATM facilities through ATM vans. This facility has been tried at Mumbai, Chandigarh and various places in Kerala during specified timings. Bulk Deposits: The ICICI Bankâ₠¬â„¢s Bulk Deposit ATMs enable customers to deposit large amounts at one time. Unlike conventional ATMs, which are able to accept only 30 notes at a time, these ATMs allow the deposit of huge amounts. The Bulk Deposit ATM is available in Mumbai’s Vashi sector branch office of ICICI. The bulk deposit facility can be availed of by select customers who need to deposit huge amounts of cash. ICICI Bank issues a special card called the `Deposit Only Card’ to facilitate this service. This card allows for deposit transactions only. The service is further facilitated by the provision of special bags at ATMs in which a customer can put his money. After the deposit slip is filled, the bag can be inserted in the ATM.The transaction slip is then generated by the ATM as an acknowledgement of the deposit. ICICI Bank also has cash pick-up service for business customers under the business banking segment. ATMs for the visually challenged: ICICI Bank has launched ATMs with special voice-guided systems, which guide a visually challenged person to access ATMs without any help. The jack on the terminal enables headphones to be connected to it and voice commands enable the customer to transact business. Customers may choose a suitable language to get voice commands.After the language selection is done, the customer is guided to ensure that the ATM card is inserted in the right slot and thereafter, guidance is provided for entering the PIN by using the keypad. A raised button is provided on number 5 to enable users to identify the numbers easily through touch. The slot for cash collection has such raised `pips’ that enable easy identification through touch. Other Services through ATMs: Apart from the usual transactions involving the bank, some other services can also be availed of by ICICI Bank customers.These include: Prepaid mobile recharge Buying and renewing Internet packs (such as those of TATA Indicom Internet service provider and Sify). Making donations for Tirupati Tirumala Devasthanams, Nathdwara temple and Shri Mata Vaishnodevi shrine. Mutual fund transactions, and Bill payments Mobile phone as a Virtual Wallet: The mobile phone has been transformed into a virtual wallet – a new innovation in mobile commerce. On September 19, 2005, Airtel, ICICI Bank and VISA announced the launch of mChq – a revolutionary new service – which is a credit card using the mobile phone.This is the first mobile-to-mobile payment option which enables Airtel customers and ICICI Bank Visa cardholders to pay for their purchases with their Airtel Mobile phones. The service has eliminated the need for carrying physical cash for makin g a purchase and also the problems associated with the point of sale (POS) terminal since the mobile phone services as a secure POS and a payment mechanism. Social Events: ICICI Bank organized the largest domestic invitational amateur golf event for HN1 (highnet-worth individuals) customers.This nation-wide golf tournament had over one lakh high-net-worth clients of ICICI Bank’s private banking division participating in the event. Mobile Banking Benefits: Mobile banking enables the customer to avail of many facilities by just sending an SMS. These facilities, which are currently offered free of cost, are as follows: Locating ATM Locating branch Locating drop box Alert facilities like salary credit, account debit/credit, cheque bounce, etc. , and Queries on banking, cards and demat account Questions 1.Explain the initiatives take by ICICI Bank to promote Customer Relationship Management (CRM). 2. Discuss the benefits of the initiatives taken by ICICI Bank to promote Customer Relationship Management (CRM). 3. What should be the core elements of CRM that ICICI bank in your opinion should follow, besides what they are already following to make themselves a distinct bank from their competitors 4. Outsourcing CRM is one activity that most organizations follow. Is it a viable option. Give your views keeping in mind the cost involved in implementing CRM and enhancing business also.Related posts: 1. Case Study of Global Knowledge: Technology as an Effective Ingradient of Customer Relationship Management (CRM) 2. Need of Customer Relationship Management (CRM) in Banks 3. Introduction to Customer Relationship Management (CRM) 4. Customer Relationship Management in the Banking Sector 5. Case study- â€Å"Merger of HDFC Bank and Times Bank† 6. Case Study:Business Model Innovation and Customer-Driven Innovation at Dell 7. Case study- â€Å"Entry of LIC into banking: Is it a wise decision? † 8. Indian banking system: Development banks: Export-import bank of India (EXIM Bank) 9.Case Study: Supply Chain Management of Walmart 10. Case Study: Cadbury Crisis Management (Worm Controversy) Recommended Articles Actions Taken by RBI to Tackle the Accumulation of Non Performing Assets (NPA’s) in Banks Management/Resolution of NPA’s: Legal and Regulatory Regime The Impact of Rising NPA Levels in Banks Categories of Non Performing Assets (NPA’s) Customer Service Strategies in Banking Sector Role of RBI (Reserve Bank of India) in Payment Systems Electronic Cheque Payment System Development of Bank Payment Systems Classification of Bank Payement Systems Introduction to Payment Systems in Banking System How to cite Crm at Icici Bank, Papers

Themes in Othello free essay sample

Themes in Othello is that of deception, developed mostly through Iago, who is an arch-deceiver throughout the play. Because he is angry that Othello has passed over him for a promotion, he vows revenge. Playing upon Othello’s jealousy, he deceives him into believing that Desdemona is having an affair with Cassio. He also deceives Roderigo, making him believe that Desdemona will tire of Othello and eventually be won by Roderigo. It is Iago’s repeated deceptions that move the plot of the play forward to the ultimate climax and tragedy. Another minor theme of Othello is love, and the play can be considered a romantic tragedy. The play is romantic because it celebrates the marriage of two minds as embodied in Othello and Desdemona. They marry in spite of the protests of Desdemona’s father, and she faithfully follows her husband wherever he is sent. Their romantic marriage, however, is ruined by the villainous machinations of Iago. We will write a custom essay sample on Themes in Othello or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Othello is eventually led to murder his beloved, turning the romantic play into a tragedy. A third minor theme of Othello revolves around appearance vs. reality. Iago has an honest face, which helps hide his deceitful soul. Othello appears to be strong and courageous, a leading general, but he is easily tricked into fearing that his wife is unfaithful. It appears that Desdemona has left her treasured handkerchief with Cassio; in reality, Emilia has taken it and Iago has planted in on Cassio. Because of Iago’s trickery, it appears to Othello that Desdemona is involved with Cassio; in truth, she is innocent, loving her husband dearly. Throughout the play, Iago is instrumental in making sure that reality is disguised by appearances, which he manipulates. MOOD The predominant mood of the whole play is somber and tragic. Iago works his evil almost from the opening scene, and each new deception that he plans brings greater misery. The tragic gloom that he causes is only occasionally relieved by comedy, provided by Roderigo and the Clown.

How 3 Former PayPal Employees Created YouTube

How 3 Former PayPal Employees Created YouTube What in the world did we do before YouTube was created? Or, rather,  know how to do? Everything from how to put on false eyelashes to the proper way to skin a deer to the chord progressions for your favorite rock songs is now just a click away, thanks to this video-sharing invention by a trio of former PayPal employees. It was February 2005 when Steve Chen, Chad Hurley, and Jawed Karin, working out of a garage in Menlo Park, California, debuted their invention. In November 2006, the investors became millionaires when they sold YouTube for $1.65 billion to the search engine Google.   A Virtual Encyclopedia According to Jawed Karim, the inspiration for YouTube came from the halftime faux pas committed by Janet Jackson and Justin Timberlake, when Janet’s breast was  accidentally  exposed to millions of viewers on live television. Karim could not find the video clip anywhere online, so the idea to found a destination to watch and share videos on the World Wide Web was born. Today, YouTube users can create, upload, and share video clips on the site, www.YouTube.com, and also embed them for further sharing on any number of non-YouTube pages, including  Facebook  and  Twitter. Not only that, users can access millions of other videos, both amateur and professional, including music videos, how-tos, product reviews, and political rants- even entire movies and television programs. YouTube even has a satellite television station. And its all mostly free, although there is a subscription component that allows you to customize your use. While almost anything goes on YouTube, there are a few things that dont. Content that is sexually explicit, hateful, violent, or that is threatening or bullying will be removed. Likewise, YouTube does not permit spam, scams, or misleading metadata, and they have strict rules against copyright infringement as well. Users are fully able to flag anything they see as inappropriate, and it will be brought to YouTubes attention immediately. About the Founders Co-founder Steve Chen was born in 1978 in Taiwan and immigrated to the United States when he was 15. He was educated at the University of Illinois and after graduation found employment at PayPal, where he met his fellow YouTube co-inventors and co-founders Chad Hurley and Jawed Karim. In August 2013, he and Chad Hurley also launched MixBit, a smartphone video editing company. Currently, Chen is with GV (formerly Google Ventures), a venture capital firm that focuses on technology companies. Born in 1977, Chad Hurley received a bachelors degree in fine art from the University of Pennsylvania and was later employed by eBay’s PayPal division (Hurley designed PayPals trademark logo). In addition to founding MixBit with Steve Chen in 2013, Hurley is also an investor in several major sports teams. Jawed Karim (born in 1979) also worked at Paypal, where he met his future YouTube founders. Karim also pursued an advanced degree at Stanford University and is considered the most elusive member of the threesome. He was the first person ever to post a video on YouTube, a 19-second video of his visit to the elephant exhibit at the San Diego Zoo. As of this writing, the video has had over 72 million views.

Writing First Drafts for Law School Essays

Writing First Drafts for Law School Essays In previous posts of this blog, we have discussed the importance of creating both a work calendar to suit your admissions essay writing schedule as well as an outline for your composition. Now, I would like to move on to what I believe is the next crucial phase of this writing process: the first draft. Whether you are writing undergraduate essays or Law school essays, you must write a first draft. Writing the first draft of your school essay should not be a difficult task. Since it is only a draft, you should not be concerned with the number of errors and/or grammatical mistakes in this version of your composition. Instead, feel free to write your first draft without any editing whatsoever. Write whatever comes to mind and then fix it later. I like to think of a first draft as an exercise in free association. Lets say, for instance, that your focus is on law school essays. Like any other admissions composition, law school essays must be compelling and carefully written. That is why a first draft is so important! When you are writing the first draft of your law school essay, dont worry about organization and/or structure. Instead, just get all of your thoughts and points of view out on paper. Then, once that is done, you can take all the time you need to go back, systematize your arguments, fix any grammatical errors, and work towards the completion of a perfect law school essay. Attempting to write a perfect law school essay (or any other type of admissions composition) in one draft is like trying to pencil sketch an intricate image without an eraser. It simply isnt a good idea! The more drafts you write, the more mistakes you can make. . .and later correct. So if you are writing an admissions essay, do yourself a favor and create as many drafts as possible. Trust me when I tell you that you wont regret it! In the meanwhile, if you would like additional information on law school essays and/or law school personal statements, then I encourage you to read on!

Personal and Professional Development Essay Example | Topics and Well Written Essays - 2000 words - 1

Personal and Professional Development - Essay Example Based on my personality and self-assessment test result, a personal career action plan was presented in this report. Table of Contents Executive Summary ............................................................................................................... 2 Table of Contents ................................................................................................................... 3 1. Introduction ................................................................................................................ 4 2. Application of Theoretical Frameworks to Learning Experiences ............................ 5 2.1 Myers-Brigg’s Test ..................................................................................... 5 2.2 Johari’s Window ......................................................................................... 6 2.3 SWOT analysis ........................................................................................... 7 3. Career Action Pl an .................................................................................................... 7 4. Conclusion ................................................................................................................ ... ...................................................................... 16 Appendix IV – SWOT Analysis Framework ........................................................................ 17 1. Introduction The act of getting to know oneself is important in both personal and professional development. Basically, my future career goal is to become a successful and effective HR manager. To make my future career goal a reality, I take it as a challenge to continuously improve my leadership skills at all times. Managing people is one of the most difficult jobs a person can have. Aside from keeping each employee motivated at work, it is part of the HR managers’ responsibility to handle each corporate employee effectively. By doing so, the HR manager can help the company save a lot of time, money, and effort in training and retaining a large number of highly competitive employees (Jackson, Schuler and Werner, 2012, p. 194). A company is usually composed of a group of diverse empl oyees. The fact that each employee has a unique set of cultural background, religious beliefs, educational attainment, work attitude and behaviour makes the task of HR managers even more complicated than it seems. For this reason, I assume that there is a strong need for HR managers to further improve their leadership skills. Leadership is strongly relevant to my preferred professional career and development. By focusing on the need to improve my leadership skills, I will be able to strongly â€Å"influence, select, equip, and train† employees without the need to use strong force on them (Winston and Patterson, 2006, p. 7). Furthermore, I strongly believe that through the use of a strong charismatic technique, I could easily win the attention and support of each employee. This will make me able to

Entrepreneurship in developing countries. A case stady of Equatorial Essay

Entrepreneurship in developing countries. A case stady of Equatorial Guinea. Can entrepreneurship provide the economic diversification needed to survive outside the oil industry - Essay Example This study seeks to explore the reasons why there is a dearth of entrepreneurs in Equatorial Guinea and the difficulties encountered by those already established in the country. The study examines the difficulty in registering firms, intricacy of obtaining credit and lack of government incentives. Similarly, the study examines the role of entrepreneurial education and women involvement in self-employment. The research is based in the various urban provincial centres in Equatorial Guinea utilising a primary research strategy was employed a thematic qualitative method to answer the research questions. Additionally, a secondary research was conducted centred on available relevant literature. The study revealed that there many difficult obstacles and hindrances to entrepreneurs in the country ranging from a dearth of qualified personnel, low work ethic, poor government policies and corruption. Nonetheless, the study has indicated a positive correlation between enhanced training and entrepreneurship with those empowered by business skills willing to embark on self-employment. This study will build upon existing research on the economic impact of developing an entrepreneurial culture and spirit in developing countries but will particularly focus upon the need for diversification among the resource rich nations who nevertheless still suffer from the Dutch Disease and the Resource Curse syndromes. The study is based in Equatorial Guinea, a central African country that has all the above ingredients despite being endowed with enviable natural resources including ample hydrocarbon deposits but still ranks as one of the poorest countries. The study aims at determining whether diversification from overreliance on a single natural resource predominantly through embarking on self-employment is feasible within Equatorial Guinea and

The Battle of D-Day :: essays research papers

The Battle of D-Day Introduction I.  Ã‚  Ã‚  Ã‚  Ã‚  What were the events that happened before D-Day? A.  Ã‚  Ã‚  Ã‚  Ã‚  When would the invasion happen? B.  Ã‚  Ã‚  Ã‚  Ã‚  The build up of men, boats, and planes in England. C.  Ã‚  Ã‚  Ã‚  Ã‚  The invasion was postponed. II.  Ã‚  Ã‚  Ã‚  Ã‚  The invasion begins. A.  Ã‚  Ã‚  Ã‚  Ã‚  When and where did the invasion happen? B.  Ã‚  Ã‚  Ã‚  Ã‚  What happened at the five landing sites? C.  Ã‚  Ã‚  Ã‚  Ã‚  What went wrong? III.  Ã‚  Ã‚  Ã‚  Ã‚  The invasion ends. A.  Ã‚  Ã‚  Ã‚  Ã‚  How long did it take? B.  Ã‚  Ã‚  Ã‚  Ã‚  How many men were lost? Conclusion Final Thesis: D-Day was a prominent event in history, and there were many events that happened on and before that day.   Ã‚  Ã‚  Ã‚  Ã‚  Have you ever been a part of something big? Maybe a it was a big game or something very important. Well I will be telling you about the D-Day invasion. All of the people that took part in this invasion had that feeling of being part of something big. This battle marked the being of the end of World War II. D-Day was a prominent event in history, and there were many events that happened on and before that day.   Ã‚  Ã‚  Ã‚  Ã‚  The Allied nations had chosen May 1944 for the invasion. There were problems with making the landing crafts, which forced postponement until June. Eisenhower, on May 17, fixed June 5, as the day for the invasion. Eisenhower and his subordinates decided on a 24-hour delay. This required the recall of ships that had already gone to sea. Then on the morning of June 5, the Ok was given for the invasion to start.   Ã‚  Ã‚  Ã‚  Ã‚  There were five beaches that were going to land on, each with its own code name. The first beach on the right was code named â€Å"Utah†. The second beach from the right was â€Å"Omaha†. â€Å"Gold† was the center beach. The second beach from the left was code named â€Å"Juno†. â€Å"Sword† Beach was the beach farthest on the left.   Ã‚  Ã‚  Ã‚  Ã‚  James Martin Stagg was the chief meteorological adviser to General Dwight D. Eisenhower. Stagg was the head of the committee of meteorologists, who’s job it was to forecast weather conditions in the English Channel during the days and weeks leading up to D-Day. The landing was to be any day between June 5 and 7. The first day of June saw low-laying rain clouds, high winds, and stormy seas, which would disrupt the crossing of the Channel on the morning of June 4. Eisenhower who postponed the invasion do to weather. That night Stagg told Eisenhower that the weather should be ok on the 6th of June. Eisenhower listened to him and the invasion toke place on June 6,1944.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"As it happened, weather did not seriously disrupt the D-Day landings, though the poor conditions had lulled the German defenders into thinking that an Allied

Marketing Plan for Toyota Prius Essay

1. Executive Summary Toyota Motors is preparing to launch the new Toyota Prius Hybrid. The Prius will be using the Hybrid Synergy Drive (HSD) with features combining highly efficient petrol engine and an electric motor. The electric vehicle (EV) allows the Prius to run purely for low noise and zero fuel consumption (Toyota Company, 2012). Due to the ever increasing presence of green revolution, Toyota Motors wants to take advantage of the potential increase in demand for hybrid vehicles (Boschert, 2007). Having been voted the World’s No 1 Hybrid in 2010 (Toyota, 2013), Toyota Motors have made an executive decision to continue producing the Prius, giving the world its first mass-produced hybrid car. As a result, even before launching this new product it is important for Toyota Motors to prepare strategic marketing place so that the Toyota Prius can impact the marketplace. 2. Current Marketing Situation 1. Product Let us take a look at the Prius with respect to its exterior, interior, performance, safety and price (Toyota Company, 2013). Exterior: The Prius has a distinct design shaped by using a comprehensive approach to aerodynamic theory and performance, contributing to its powerful performance and outstanding fuel efficiency. Interior: The interior of the Prius expresses the spirit of innovation which is warm and inviting. The Prius is fully equipped with soft lines which flow around the occupants as passengers and drivers alike relax comfortably. Performance: The Prius is a combination of highly efficient engine with a fully equipped electric motor. The HSD provides a smooth, responsive performance which includes low fuel consumption and low exhaust emission. Safety: The Prius ensures peace of mind. This means that it is fully equipped with active and passive safety measures that integrate the use of advanced technologies; helping to ensure the highest level of safety. Price: The Prius is currently priced at RM 139,915 with insurance for consumers in Peninsular Malaysia. As technology for the Prius increase, Toyota will surely lower its market price so as to make it more affordable for consumers. 2. Market data According to a survey done by J. D. Power published in 2012, almost 23% of respondents have indicated that the next car they would buy or lease would most likely be a hybrid car such as the Prius (Tuttle, 2013). Toyota being the top manufacturing hybrid car company has certainly managed to push beyond its original niche status and become a best seller across the globe. 3. Competition The Prius continues to face intense competition from other automakers. One of Toyota’s main competitors is Ford. Ford has recently launched the C-Max. The C-Max has been impressive recording higher sales than the Prius V (Turtle, 2013). In January 2013, Bloomberg reports that Ford hybrid sales have increased five-fold. Ford has sold 6000 hybrids in January 2013 as compared to only 1200 in January 2012 (Trudell, 2013). Erich Merkle, Ford’s sales analyst has even reported that â€Å"we are looking toward 2013 as being a record sales year for our hybrid vehicles.† Also, Ford’s market share has increased from 7% in 2012 to 16% in 2013. 4. Macro-Environment We will be using the PESTLE analysis as a tool to clearly identify and analyze the key drivers of change in the business environment (Johnson, Scholes and Whittington, 2008. As stated by Orfano, this PESTLE tool allows the assessing of the current environment and potential changes (Orfano, 2011). We shall look at these 6 factors based on the research done by Sin and co (Sin, 2012). Political Factors: The Prius has a positive political impact because by manufacturing these hybrid cars, a country reduces the dependence on petrol. This is true for countries that do not produce oil. Economic Factors: Consumers will begin to select the Prius because of the fuel savings over time benefits. Also, the cost of insurance and road tax for the Prius is relatively lower that a normal gasoline car. Social Factors: Since change in the climate is a serious issue, Toyota should produce a vehicle which will not bring pollution to the environment. Although the Prius is significantly higher in value than conventional cars, with technology increasing in the near future it is very likely that the price of the Prius will decline accordingly as the Prius’ technology become more familiar. Technological Factors: Hachman suggests the technology used in Plug-In Hybrid Electric Vehicles is the idea of using the batter powered car. The recharging time is one and a half hours for 240V AC or three hours for 120V AC. The plug-in will switch to hybrid mode, providing an estimated 49 miles per gallon (Hachman, 2011). In order to increase mileage, the Prius is built from a body of lightweight materials such as carbon fiber, aluminum, magnesium and titanium. Legal Factors: According to the United States department of energy lead programs office (LPO), it encourages advance clean energy technologies. This is to contribute meaningfully to the objectives of including job creation, reducing dependency on foreign oil, improving environmental legacy and enhancing American competitiveness in the global economy of the 21st century (U.S. Department of Energy, 2005). Environmental Factors: The Prius unlike other cars does not produce gases such as carbon dioxide, carbon monoxide, sulphur oxides, oxides of nitrogen, hydrocarbon and lead which can cause many health problems. Not only does the Prius, provide a public benefit but at the same times it does not compromise on its safety, quality and functionality. 3. SWOT Analysis It is importance to identify Toyota’s organizational strengths and weakness together with its opportunities and threats. The ultimate goal is to identify Toyota’s core competencies – things that Toyota has or does relatively well as compared with competitors (Schermerhorn, 2011). |Strengths |Weaknesses | |Best fuel efficiency of any midsize car |Fuel economy varies and optimization requires careful driving | |Spacious interior |Premium price compared to similar non-hybrid cars | |Good performance compared to non-hybrid vehicles |Other cars are available in the same price range with significantly | |Comfortable |higher performance | |Quiet at all speeds |Requires more energy to build than comparable non-hybrid cars | |Smoother transmission than most other cars | | |Appeal of latest technology | | |Minimal impact on environment | | |Excellent scoring on crash test | | |Opportunities |Threats | |It is likely that petroleum will cost more in the future as supplies|High mileage clean diesel based cars are becoming more available and| |diminish which may increase demand |will grab market share | |Awareness of environmental concerns is growing |Other hybrids such as the Ford C-Max will soon enter the market | |Sales are likely to spread new markets in developing cou ntries over |Toyota’s recent negative press and widespread recalls are likely to | |time |scare some potential buyers. | (Halbright, 2010) 4. Objectives Increase awareness of Toyota Prius by 50% in the next 3 years targeting new markets in developing countries. Increase total sales of Toyota Prius by 40% by the end of 2013 (Refer to Appendix: Note 1) Invest substantially in positioning a distinctive Hybrid Synergy Drive (HSD) projecting low noise and zero fuel consumption. Start positioning Toyota Prius as an environmental friendly family car. 5. Marketing Strategy Creative Strategy: The Toyota Prius offers features that no other car offers. This in itself is its unique selling point and should be emphasized in market promotions. As a start to achieve the increase in awareness, promotion should concentrate on the education aspect. Communication Mix: As for communicating the Prius, two factors should be considered a) the type of product (high involvement) and the stage in the product life cycle (introduction). With regards to high involvement, personal selling is important because it provides more conviction of purchase. Personal selling will be carried out by the local car dealers who need to have sufficient knowledge on the Prius. Personal selling will also include targeting corporate companies or fleet buying segment. As for the stage in the product life cycle, sales promotion is most effective trigger for a purchase. Sales promotions are useful at the beginning of the product life cycle to increase acceptance or provoke a test drive. Media Strategy: The internet plays an important role. A direct mail will be sent to potential buyers and enable buyers to purchase the Prius online which would include a downloadable e-brochure. All advertisements will bear the Prius web address to make it easy for buyers to find it. Besides that, print adverts will be placed in quality newspapers especially those newspapers with weekend car editions such as The Star, New Straits Times, The Sun etc. Also, since the television is a good medium to target a wider audience it should be a priority. The TV stations would include TV3, NTV7 etc. Not forgetting outdoor billboards positioned at specific junctions. This could be complemented with a TV and print advertising where it is visible for potential buyers to see. Pre-Launch: This is crucial to get potential buyers excited about the new and upcoming Prius. Focusing on the pre-launch could potential determine how well the Prius sells. Consequently, an aura of excitement should be built from social media, direct mail, advertising, television adverts etc. This would also create awareness for the product that has a long purchase cycle and a long decision time. 6. Action Programs Subsequently the action program will be over a span of 3 years. So as to align our action program with our objectives, our marketing strategies will directly plan to achieve the objectives in which we set out. (The breakdown of the action program is attached in the Appendix: Note 2-4) 7. Projected Profit and Loss Statements The Projected Profit and Loss Statement would project a gross profit of RM 172,787.50. This comes from a projected unit sale of 2,500 units. (The breakdown of the Projected Profit and Loss Statement is attached in the Appendix: Note 5) 8. Controls So as to maximize the return on the marketing plan, there needs to be controls in place to monitors the plans progress (Anderson, 2013). Customer Feedback: To monitor the marketing plan, Toyota needs to monitor customer feedback through polls and surveys. Toyota can reach our buyers indirectly through hosting online polls on the Internet. Consequently, surveys can be done with marketing groups or via individual interviews by phone or in person. Target Market Sales: The Toyota Prius sales can be measured by the units sold. This is also done through market survey or at the point of sale. For example, if the target market is male ages 40 to 50, then market sales reports would monitor sales made to that group. On the other hand, if sales are down, then further market research would need to identify sales made to that group. Budgeting: This would include printing expense, travel expenses for trade shows, cost of market research studies and internal personnel costs. These costs would need to be closely monitored to minimize spending and maximize profitability. Market Share: Toyota would need to control market share which is the percentage of consumer sales dominated by the Prius. According to Turtle, the Toyota Prius market share decrease from 68% in 2012 to 60% in 2013 (Turtle, 2013). Subsequently, Toyota would need to increase market share and continue to place the Prius’ stamp in the marketplace.

Sonnet 75 - 1084 Words

Both Spenser s Sonnet 75 and Shakespeare s Sonnet 19 similarly claim to bestow immortality upon the beloved. Despite similar themes, however, these sonnets contrast sharply. Spenser s sonnet ostensibly reports a conversation between the poet and his beloved, whereas Shakespeare s sonnet directly addresses personified time, and shows the greater dramatic flair. Spenser s first two words, One day, eschew drama by setting his poem in a vague and unparticularised past. Line 1 tells how he wrote his beloved s name on the beach, and line 2 of how the waves washed that name away. Lines 3 and 4 tell of how he rewrote the name and the sea repeated the act of erasure, this cycle of erasures mimetically echoing the cyclic action†¦show more content†¦This is a very heavily stressed line, containing a string of three heavy stresses which fall on time, blunt and thou. Line 2 is regular iambic pentameter, but line 3 opens with a trochaic foot followed by the two strongly stresed words keen and teeth. Line 4 is again irregular, with heavy stresses on both long and lived, and a third heavy stress directly afterwards on the first syllable of phoenix. This disruption of the expected metrical pattern of the sonnet emphasises the dissonant nature of time, which is being invited to perform violence upon the strongest of creatures - it being understood by the reader that time will perform such violence anyway, even if not invited. The direct command which opens Shakespeare s sonnet is followed by others - blunt, make, Pluck, burn, and make glad - all of which are phrased as permissions. This vigorous string of permissions culminates in a grant of total licence - And do whate er thou wilt - in opposition to which there is set one prohibition, in that time is forbidden the heinous crime of ageing the beloved, here male. This opposition emphasises the poet s horror of the heinous crime. Heinous is one of a copious supply of adjectives, most linked to concrete nouns such as teeth and jaws, which help carry the highly charged emotions of this sonnet. In contrast to Shakespeare s vivid and specific instancing of concreteShow MoreRelatedSonnet 18 vs. Sonnet 75 Essay1079 Words   |  5 Pagesdemonstrate how poets reinforce my claim through their poems. Sonnet 75 by Edmund Spenser as well as sonnet 18 by William Shakespeare eternal lines (l.9) employs the theme of immortality. The poet tries to achieve immortality for his lover. In the sonnets, both personas state that their lover will be immortal So long lives this, and this gives life to thee (l.14). Both sonnets convey a message that even though the poet writes the sonnet the subject matter immortality is in the hands of externalRead More Immortality Through Verse in Shakespeare’s Sonnet 18 and Spenser’s Sonnet 751681 Words   |  7 PagesImmortality Through Verse in Shakespeare’s Sonnet 18 and Spenser’s Sonnet 75  Ã‚     Ã‚  Ã‚   Desiring fame, celebrity, and importance, people for centuries have yearned for the ultimately unattainable goal of immortality. Poets, too, have expressed desires in verse that their lovers remain as they are for eternity, in efforts of praise. Though Shakespeare’s Sonnet 18 and Spenser’s Sonnet 75 from Amoretti both offer lovers this immortality through verse, only Spenser pairs this immortality with respectRead MoreSonnet 18 and Sonnet 751457 Words   |  6 PagesAmoretti : Sonnet 75 This poem is written in beginning modern English. Edmund Spenser uses some dutch words in his poem, like strand (now: beach). Here we have somebody who writes the name of the person he loves on the beach, because he wants the world to know hes in love. Its not clever because when the tide comes, the waves will wash it away. In poetry they use metaphor. An example : â€Å"you are like a red rose†, a red rose is a metaphor for beauty. Line 1-2: ‘’One day I wrote herRead MoreAnalysis Of The Poem Sonnet 75 By Edmund Spenser1294 Words   |  6 Pages1. I think that poetry is a theme with in the poems. In â€Å"Sonnet 75† Edmund Spenser uses this theme of poetry and wants to â€Å"let baser things devise To die in dust, but you shall live by fame: My verse your virtues rare shall eternize† (Spenser 10-11). This develops the theme because she will be eternalized through the poem that he writes. This shows that love like poetry may be internalized as done by Spenser in this poem. The main argument is that any literature will be forever present and liveRead MorePoetry1461 Words   |  6 PagesAnalysis of Sonnet 75 (Amoretti) by Edmund Spenser Sonnet 75 is taken from Edmund Spenser’s poem Amoretti which was published in 1595. The poem has been fragmented into 89 short sonnets that combined make up the whole of the poem. The name Amoretti itself means â€Å"little notes† or â€Å"little cupids.† This poem is said to have been written on Spenser’s love affair and eventual marriage to Elizabeth Boyle, his second wife. Sonnet 75 centers on the immortality of spiritual love and the temporality of physicalRead MoreThe Movement Of The 18th And 17th Century Essay1526 Words   |  7 Pageswill look into the hallmarks of this period; Sonnets and their incredible movement into Europe. The essay will underscore that indeed poets are not solitary, hermetic personalities but are an expression of the communities. The prominent literary work in this period is an array of love traditions that had previously existed as independent practices in many centuries and across multiple nations and languages. William Shakespeare is the author of 154 Sonnets all of which form some of the most romanticRead MoreSir Philip Sidney’s defence essay, â€Å"An apology for poetry,† refers to poetry â€Å"as an art of1900 Words   |  8 Pagesredesign of old, successful forms, such as the Petrarchan sonnet. Francesco Petrarch, the genius behind the 14th century Petrarchan sonnet, was legendary in creating a form in which to convey messages mostly thematic to the courtly love tradition. He was, however, completely unaware of the impact and influence the sonnet will have in the rebirth of culture and poetry in England, evolving from Sir Thomas Wyatt’s translations of Petrarch’s sonnets, to Sir Edmund Spenser’s rationalistic approach to theRead MoreWhat Are The Five Characteristics Of A Quest?1901 Words   |  8 Pagesand growing in strength by hurting someone else. 10.) Meaning behind â€Å"if its a square, its a sonnet† Sonnets have ten syllables and are 14 lines long, ten syllables in english is a long as 14 lines are high so a sonnet makes a square when in writing. 11.) How poets work magic on you? They use a certain choice in imaging, music in the language, content, and a play on words. 12.) Define Petrarchan sonnet First stanza has eight lines and the next has six, two separate rhyme schemes for the stanzasRead MoreWilliam Shakespeare and Edmund Spenser771 Words   |  4 Pagesdifferent writing styles, as well as different topics that relate to each other in their own unique ways. In Shakespeare’s â€Å"Sonnet 18† and Spenser’s â€Å"Sonnet 75†, both poets speak of love in terms of feelings and actions by using different expressive views, allowing the similar topics to contain clear distinctions. Although Edmund Spenser’s â€Å"Sonnet 75† and William Shakespeare’s â€Å"Sonnet 18† relate in the sense that love is genuine and everlasting, Spenser suggests love more optimistically, whereas ShakespeareRead More An Analysis of Shakespeares Sonnet 73 Essay example1241 Words   |  5 PagesAn Analysis of Shakespeares Sonnet 73      Ã‚   Sonnet 73 by William Shakespeare is widely read and studied. But what is Shakespeare   trying to say? Though it seems there will not be a simple answer, for a better understanding of Shakespeares Sonnet 73, this essay offers an explication of the sonnet from The Norton Anthology of English Literature:      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   That time of year thou mayst in me behold   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When yellow leaves, or none, or few, do hang   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Upon