Saturday, January 25, 2020
The Battle of D-Day :: essays research papers
The Battle of D-Day Introduction I.     What were the events that happened before D-Day? A.     When would the invasion happen? B.     The build up of men, boats, and planes in England. C.     The invasion was postponed. II.     The invasion begins. A.     When and where did the invasion happen? B.     What happened at the five landing sites? C.     What went wrong? III.     The invasion ends. A.     How long did it take? B.     How many men were lost? Conclusion Final Thesis: D-Day was a prominent event in history, and there were many events that happened on and before that day.      Have you ever been a part of something big? Maybe a it was a big game or something very important. Well I will be telling you about the D-Day invasion. All of the people that took part in this invasion had that feeling of being part of something big. This battle marked the being of the end of World War II. D-Day was a prominent event in history, and there were many events that happened on and before that day.      The Allied nations had chosen May 1944 for the invasion. There were problems with making the landing crafts, which forced postponement until June. Eisenhower, on May 17, fixed June 5, as the day for the invasion. Eisenhower and his subordinates decided on a 24-hour delay. This required the recall of ships that had already gone to sea. Then on the morning of June 5, the Ok was given for the invasion to start.      There were five beaches that were going to land on, each with its own code name. The first beach on the right was code named â€Å"Utah†. The second beach from the right was â€Å"Omaha†. â€Å"Gold†was the center beach. The second beach from the left was code named â€Å"Juno†. â€Å"Sword†Beach was the beach farthest on the left.      James Martin Stagg was the chief meteorological adviser to General Dwight D. Eisenhower. Stagg was the head of the committee of meteorologists, who’s job it was to forecast weather conditions in the English Channel during the days and weeks leading up to D-Day. The landing was to be any day between June 5 and 7. The first day of June saw low-laying rain clouds, high winds, and stormy seas, which would disrupt the crossing of the Channel on the morning of June 4. Eisenhower who postponed the invasion do to weather. That night Stagg told Eisenhower that the weather should be ok on the 6th of June. Eisenhower listened to him and the invasion toke place on June 6,1944.      â€Å"As it happened, weather did not seriously disrupt the D-Day landings, though the poor conditions had lulled the German defenders into thinking that an Allied
Thursday, January 16, 2020
Marketing Plan for Toyota Prius Essay
1. Executive Summary Toyota Motors is preparing to launch the new Toyota Prius Hybrid. The Prius will be using the Hybrid Synergy Drive (HSD) with features combining highly efficient petrol engine and an electric motor. The electric vehicle (EV) allows the Prius to run purely for low noise and zero fuel consumption (Toyota Company, 2012). Due to the ever increasing presence of green revolution, Toyota Motors wants to take advantage of the potential increase in demand for hybrid vehicles (Boschert, 2007). Having been voted the World’s No 1 Hybrid in 2010 (Toyota, 2013), Toyota Motors have made an executive decision to continue producing the Prius, giving the world its first mass-produced hybrid car. As a result, even before launching this new product it is important for Toyota Motors to prepare strategic marketing place so that the Toyota Prius can impact the marketplace. 2. Current Marketing Situation 1. Product Let us take a look at the Prius with respect to its exterior, interior, performance, safety and price (Toyota Company, 2013). Exterior: The Prius has a distinct design shaped by using a comprehensive approach to aerodynamic theory and performance, contributing to its powerful performance and outstanding fuel efficiency. Interior: The interior of the Prius expresses the spirit of innovation which is warm and inviting. The Prius is fully equipped with soft lines which flow around the occupants as passengers and drivers alike relax comfortably. Performance: The Prius is a combination of highly efficient engine with a fully equipped electric motor. The HSD provides a smooth, responsive performance which includes low fuel consumption and low exhaust emission. Safety: The Prius ensures peace of mind. This means that it is fully equipped with active and passive safety measures that integrate the use of advanced technologies; helping to ensure the highest level of safety. Price: The Prius is currently priced at RM 139,915 with insurance for consumers in Peninsular Malaysia. As technology for the Prius increase, Toyota will surely lower its market price so as to make it more affordable for consumers. 2. Market data According to a survey done by J. D. Power published in 2012, almost 23% of respondents have indicated that the next car they would buy or lease would most likely be a hybrid car such as the Prius (Tuttle, 2013). Toyota being the top manufacturing hybrid car company has certainly managed to push beyond its original niche status and become a best seller across the globe. 3. Competition The Prius continues to face intense competition from other automakers. One of Toyota’s main competitors is Ford. Ford has recently launched the C-Max. The C-Max has been impressive recording higher sales than the Prius V (Turtle, 2013). In January 2013, Bloomberg reports that Ford hybrid sales have increased five-fold. Ford has sold 6000 hybrids in January 2013 as compared to only 1200 in January 2012 (Trudell, 2013). Erich Merkle, Ford’s sales analyst has even reported that â€Å"we are looking toward 2013 as being a record sales year for our hybrid vehicles.†Also, Ford’s market share has increased from 7% in 2012 to 16% in 2013. 4. Macro-Environment We will be using the PESTLE analysis as a tool to clearly identify and analyze the key drivers of change in the business environment (Johnson, Scholes and Whittington, 2008. As stated by Orfano, this PESTLE tool allows the assessing of the current environment and potential changes (Orfano, 2011). We shall look at these 6 factors based on the research done by Sin and co (Sin, 2012). Political Factors: The Prius has a positive political impact because by manufacturing these hybrid cars, a country reduces the dependence on petrol. This is true for countries that do not produce oil. Economic Factors: Consumers will begin to select the Prius because of the fuel savings over time benefits. Also, the cost of insurance and road tax for the Prius is relatively lower that a normal gasoline car. Social Factors: Since change in the climate is a serious issue, Toyota should produce a vehicle which will not bring pollution to the environment. Although the Prius is significantly higher in value than conventional cars, with technology increasing in the near future it is very likely that the price of the Prius will decline accordingly as the Prius’ technology become more familiar. Technological Factors: Hachman suggests the technology used in Plug-In Hybrid Electric Vehicles is the idea of using the batter powered car. The recharging time is one and a half hours for 240V AC or three hours for 120V AC. The plug-in will switch to hybrid mode, providing an estimated 49 miles per gallon (Hachman, 2011). In order to increase mileage, the Prius is built from a body of lightweight materials such as carbon fiber, aluminum, magnesium and titanium. Legal Factors: According to the United States department of energy lead programs office (LPO), it encourages advance clean energy technologies. This is to contribute meaningfully to the objectives of including job creation, reducing dependency on foreign oil, improving environmental legacy and enhancing American competitiveness in the global economy of the 21st century (U.S. Department of Energy, 2005). Environmental Factors: The Prius unlike other cars does not produce gases such as carbon dioxide, carbon monoxide, sulphur oxides, oxides of nitrogen, hydrocarbon and lead which can cause many health problems. Not only does the Prius, provide a public benefit but at the same times it does not compromise on its safety, quality and functionality. 3. SWOT Analysis It is importance to identify Toyota’s organizational strengths and weakness together with its opportunities and threats. The ultimate goal is to identify Toyota’s core competencies – things that Toyota has or does relatively well as compared with competitors (Schermerhorn, 2011). |Strengths |Weaknesses | |Best fuel efficiency of any midsize car |Fuel economy varies and optimization requires careful driving | |Spacious interior |Premium price compared to similar non-hybrid cars | |Good performance compared to non-hybrid vehicles |Other cars are available in the same price range with significantly | |Comfortable |higher performance | |Quiet at all speeds |Requires more energy to build than comparable non-hybrid cars | |Smoother transmission than most other cars | | |Appeal of latest technology | | |Minimal impact on environment | | |Excellent scoring on crash test | | |Opportunities |Threats | |It is likely that petroleum will cost more in the future as supplies|High mileage clean diesel based cars are becoming more available and| |diminish which may increase demand |will grab market share | |Awareness of environmental concerns is growing |Other hybrids such as the Ford C-Max will soon enter the market | |Sales are likely to spread new markets in developing cou ntries over |Toyota’s recent negative press and widespread recalls are likely to | |time |scare some potential buyers. | (Halbright, 2010) 4. Objectives Increase awareness of Toyota Prius by 50% in the next 3 years targeting new markets in developing countries. Increase total sales of Toyota Prius by 40% by the end of 2013 (Refer to Appendix: Note 1) Invest substantially in positioning a distinctive Hybrid Synergy Drive (HSD) projecting low noise and zero fuel consumption. Start positioning Toyota Prius as an environmental friendly family car. 5. Marketing Strategy Creative Strategy: The Toyota Prius offers features that no other car offers. This in itself is its unique selling point and should be emphasized in market promotions. As a start to achieve the increase in awareness, promotion should concentrate on the education aspect. Communication Mix: As for communicating the Prius, two factors should be considered a) the type of product (high involvement) and the stage in the product life cycle (introduction). With regards to high involvement, personal selling is important because it provides more conviction of purchase. Personal selling will be carried out by the local car dealers who need to have sufficient knowledge on the Prius. Personal selling will also include targeting corporate companies or fleet buying segment. As for the stage in the product life cycle, sales promotion is most effective trigger for a purchase. Sales promotions are useful at the beginning of the product life cycle to increase acceptance or provoke a test drive. Media Strategy: The internet plays an important role. A direct mail will be sent to potential buyers and enable buyers to purchase the Prius online which would include a downloadable e-brochure. All advertisements will bear the Prius web address to make it easy for buyers to find it. Besides that, print adverts will be placed in quality newspapers especially those newspapers with weekend car editions such as The Star, New Straits Times, The Sun etc. Also, since the television is a good medium to target a wider audience it should be a priority. The TV stations would include TV3, NTV7 etc. Not forgetting outdoor billboards positioned at specific junctions. This could be complemented with a TV and print advertising where it is visible for potential buyers to see. Pre-Launch: This is crucial to get potential buyers excited about the new and upcoming Prius. Focusing on the pre-launch could potential determine how well the Prius sells. Consequently, an aura of excitement should be built from social media, direct mail, advertising, television adverts etc. This would also create awareness for the product that has a long purchase cycle and a long decision time. 6. Action Programs Subsequently the action program will be over a span of 3 years. So as to align our action program with our objectives, our marketing strategies will directly plan to achieve the objectives in which we set out. (The breakdown of the action program is attached in the Appendix: Note 2-4) 7. Projected Profit and Loss Statements The Projected Profit and Loss Statement would project a gross profit of RM 172,787.50. This comes from a projected unit sale of 2,500 units. (The breakdown of the Projected Profit and Loss Statement is attached in the Appendix: Note 5) 8. Controls So as to maximize the return on the marketing plan, there needs to be controls in place to monitors the plans progress (Anderson, 2013). Customer Feedback: To monitor the marketing plan, Toyota needs to monitor customer feedback through polls and surveys. Toyota can reach our buyers indirectly through hosting online polls on the Internet. Consequently, surveys can be done with marketing groups or via individual interviews by phone or in person. Target Market Sales: The Toyota Prius sales can be measured by the units sold. This is also done through market survey or at the point of sale. For example, if the target market is male ages 40 to 50, then market sales reports would monitor sales made to that group. On the other hand, if sales are down, then further market research would need to identify sales made to that group. Budgeting: This would include printing expense, travel expenses for trade shows, cost of market research studies and internal personnel costs. These costs would need to be closely monitored to minimize spending and maximize profitability. Market Share: Toyota would need to control market share which is the percentage of consumer sales dominated by the Prius. According to Turtle, the Toyota Prius market share decrease from 68% in 2012 to 60% in 2013 (Turtle, 2013). Subsequently, Toyota would need to increase market share and continue to place the Prius’ stamp in the marketplace.
Wednesday, January 8, 2020
Sonnet 75 - 1084 Words
Both Spenser s Sonnet 75 and Shakespeare s Sonnet 19 similarly claim to bestow immortality upon the beloved. Despite similar themes, however, these sonnets contrast sharply. Spenser s sonnet ostensibly reports a conversation between the poet and his beloved, whereas Shakespeare s sonnet directly addresses personified time, and shows the greater dramatic flair. Spenser s first two words, One day, eschew drama by setting his poem in a vague and unparticularised past. Line 1 tells how he wrote his beloved s name on the beach, and line 2 of how the waves washed that name away. Lines 3 and 4 tell of how he rewrote the name and the sea repeated the act of erasure, this cycle of erasures mimetically echoing the cyclic action†¦show more content†¦This is a very heavily stressed line, containing a string of three heavy stresses which fall on time, blunt and thou. Line 2 is regular iambic pentameter, but line 3 opens with a trochaic foot followed by the two strongly stresed words keen and teeth. Line 4 is again irregular, with heavy stresses on both long and lived, and a third heavy stress directly afterwards on the first syllable of phoenix. This disruption of the expected metrical pattern of the sonnet emphasises the dissonant nature of time, which is being invited to perform violence upon the strongest of creatures - it being understood by the reader that time will perform such violence anyway, even if not invited. The direct command which opens Shakespeare s sonnet is followed by others - blunt, make, Pluck, burn, and make glad - all of which are phrased as permissions. This vigorous string of permissions culminates in a grant of total licence - And do whate er thou wilt - in opposition to which there is set one prohibition, in that time is forbidden the heinous crime of ageing the beloved, here male. This opposition emphasises the poet s horror of the heinous crime. Heinous is one of a copious supply of adjectives, most linked to concrete nouns such as teeth and jaws, which help carry the highly charged emotions of this sonnet. In contrast to Shakespeare s vivid and specific instancing of concreteShow MoreRelatedSonnet 18 vs. Sonnet 75 Essay1079 Words  | 5 Pagesdemonstrate how poets reinforce my claim through their poems. Sonnet 75 by Edmund Spenser as well as sonnet 18 by William Shakespeare eternal lines (l.9) employs the theme of immortality. The poet tries to achieve immortality for his lover. In the sonnets, both personas state that their lover will be immortal So long lives this, and this gives life to thee (l.14). 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He was, however, completely unaware of the impact and influence the sonnet will have in the rebirth of culture and poetry in England, evolving from Sir Thomas Wyatt’s translations of Petrarch’s sonnets, to Sir Edmund Spenser’s rationalistic approach to theRead MoreWhat Are The Five Characteristics Of A Quest?1901 Words  | 8 Pagesand growing in strength by hurting someone else. 10.) Meaning behind â€Å"if its a square, its a sonnet†Sonnets have ten syllables and are 14 lines long, ten syllables in english is a long as 14 lines are high so a sonnet makes a square when in writing. 11.) How poets work magic on you? They use a certain choice in imaging, music in the language, content, and a play on words. 12.) Define Petrarchan sonnet First stanza has eight lines and the next has six, two separate rhyme schemes for the stanzasRead MoreWilliam Shakespeare and Edmund Spenser771 Words  | 4 Pagesdifferent writing styles, as well as different topics that relate to each other in their own unique ways. In Shakespeare’s â€Å"Sonnet 18†and Spenser’s â€Å"Sonnet 75†, both poets speak of love in terms of feelings and actions by using different expressive views, allowing the similar topics to contain clear distinctions. Although Edmund Spenser’s â€Å"Sonnet 75†and William Shakespeare’s â€Å"Sonnet 18†relate in the sense that love is genuine and everlasting, Spenser suggests love more optimistically, whereas ShakespeareRead More An Analysis of Shakespeares Sonnet 73 Essay example1241 Words  | 5 PagesAn Analysis of Shakespeares Sonnet 73    Sonnet 73 by William Shakespeare is widely read and studied. But what is Shakespeare  trying to say? Though it seems there will not be a simple answer, for a better understanding of Shakespeares Sonnet 73, this essay offers an explication of the sonnet from The Norton Anthology of English Literature:               That time of year thou mayst in me behold              When yellow leaves, or none, or few, do hang              Upon
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